India’s first ever “I Need Feminism” campaign at IGIT and AUD

Feminism in India Project is an initiative started by me last year to learn, educate and develop a feminist consciousness among the youth. It is a social media movement required to unravel the F-word and demystify all the negativity surrounding it. I have been working on this project since a year now and plan to take it forward by holding campaigns and events and providing sex education workshops in schools and universities.

One such campaign was held on 15th April 2014, i.e. last Tuesday when I with a group of close friends and volunteers organised a ‘I Need Feminism’ campaign at Indira Gandhi Institute of Technology and Ambedkar University Delhi.

Poster for INF campaign

‘I need Feminism’ campaign is a public awareness campaign aimed at asking people why and how feminism is important to them. The campaign is directly inspired from a similar campaign organised at the Oxford University and at the Cambridge University, which later became a rage at many campuses across the globe. The INF campaign is a collection of photographs of people using words to voice their opinions about feminism. Both young men and women hold placards, which through the written word raises their voice against gender discrimination and baseless societal and cultural stereotypes. A similar campaign was also organised by the Feminist society at LUMS, a university in Lahore, Pakistan and it was a remarkable success.

We need feminism because we need to bring so many issues to light. There are too many of us getting groped in public, stared at, catcalled, insulted, teased and abused. There are too many headlines about girls getting raped. Too many people are trying to fit both the male and female genders in a box. Too much of “girls can’t do this” and “boys should do this”.  We initiated the ‘I Need Feminism’ campaign to set a platform for both women and men to voice out their opinions and beliefs.

Our team reached IGIT at 10 AM and started preparing for the long eventful day. We began by asking people what they understand by the term ‘feminism’ to break the ice. Once the discussion got into gear people started warming up to the idea. After that it was one slogan after another, we were running from one group of excited students to another. We made it clear right at the beginning that these photographs will be published on our Facebook page and those who were shy held the posters right in front of their faces. We did not convince anyone forcefully to participate as quite a number of students turned down the offer. After collecting a good amount of 45-50 posters from IGIT, we then rushed to AUD where we got an even better response and quality conversations on related topics like gender, patriarchy and women’s rights. Some of the students were skeptic and some didn’t want to include the term ‘feminism’ in their slogans but almost everyone wanted to participate. We even crashed a Gender Studies class and after due permission from the professor requested all the students to participate. The friendly professor also wrote a slogan and got herself clicked. The campaign ended around 4 PM when we started counting our posters and realised that we have crossed our target of interviewing 100 people. The overwhelmed team then as a closing shot wrote our slogans.

It was our first ever offline campaign which is also India’s first ever ‘I Need Feminism’ campaign successfully organized and executed. We received an overwhelming response both at IGIT and AUD. We talked to 100+ people, got posters and photographs of their personal slogans clicked and documented. We plan to do more such events in future and hold INF campaigns at University of Delhi and JNU during the upcoming semester.

Equality is not a concept. It’s not something we should be striving for. It’s a necessity. Equality is like gravity. We need it to stand on this earth as men and women, and the misogyny that is in every culture is not a true part of the human condition. It is life out of balance, and that imbalance is sucking something out of the soul of every man and woman who’s confronted with it. We need equality. Kinda now.” -Joss Whedon

All the posters along with the photographs can be accessed on our Facebook page here. Below is a collection of some of my top favorites, although it was a little difficult to choose, as everyone who participated in the campaign wrote what they felt and experienced. Some of them even narrated true incidents of street/sexual harassment. I hope you enjoy them as much as I did and I wish to see you in the next round. Cheers!

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Update: Since its initiation, the campaign has been a huge success, a lot of people who could not directly take part in the this particular campaign due to time and space constraints, requested for an online one. And therefore, we have organised an online campaign on our Facebook page where one can send in their photos with their slogans and posters.  Another great news is that we have been featured on various online magazines who loved what we did and wanted to write about us. The voice of our campaign can be found at Life Beyond Numbers, Women’s Web and The Alternative. Hoping for more love and support. Peace.